BUSINESS TECHNOLOGY
Picking the relevant platforms is crucial as even the best material won’t work if used in the wrong space or for the wrong audience. If your key audience is family-centric and covers the various age and gender demographics, using Instagram and Facebook for marketing is safe.
LinkedIn is an excellent place to go for more professional and educational material. It determines who your target market is and what their needs are. You should also know who your competitors are, along with their strengths and shortcomings, and whether they serve the community’s demands.