Colors are everywhere, but not many people stop and think of the colors’ impact on us. There’s a science to colors. Whether it’s the calm blue skies, vast fields of green, or mouth-watering red and yellow at your local McDonald’s, every color has a meaning and affects emotions.
As a business owner, it is necessary to know how to use colors to lure customers. Color theory is a science and a career on its own. Understanding the effects of color on design can be instrumental in what you can offer your clients. Color choices are essential for branding elements like the logo, business cards, and stationery.