BUSINESS
Color theory is not an exact science as it doesn’t take into consideration people’s preferences. Preferences override everything else. While cultures have different interpretations, symbolism changes over time, tastes and aesthetics remain constant.
Since you know the rules now, you can see what works for you. Rules can be amended or broken. Pick the perfect colors for your business and create the perfect brand! You can design anything as long as it’s intentional and not haphazard.